What Selling ACTUALLY Means & Why Leaders Need To Be Good w/ Gavin Presman | Lost and Searching EP2
Gavin Presman, renowned sales expert, coach, and author, reveals the true essence of selling and its critical role in leadership. In this episode, we explore how mastering sales can transform leadership by fostering authentic relationships, influencing with integrity, and creating genuine value for others.
In this episode, we cover:
Why trust is the foundation of all sales.
The power of listening as a leadership skill.
How great leaders "sell" vision and purpose.
How to create value without manipulation.
The importance of integrity in every interaction.
Expect to learn:
How to persuade without being pushy.
The connection between leadership and selling.
Practical tips for developing better sales skills.
Blog Post (Reflecting Your Tone and Style):
Why Leaders Must Master the Art of Selling: Insights from Gavin Presman
In today’s world, selling is often misunderstood. It’s not about manipulation or slick pitches, but rather about building genuine connections, creating value, and inspiring others to take action. On Lost & Searching, Gavin Presman—sales expert and coach—reminds us that great leaders are also great salespeople.
What Does Selling Really Mean?
According to Gavin, selling isn’t about “pushing” products or ideas. It’s about creating trust and offering something valuable that meets the needs of others. For leaders, this goes beyond products; it’s about enrolling people in a shared vision or purpose. When you sell authentically, people are more likely to follow you, not because they’re told to, but because they genuinely believe in the direction you’re heading.
The Secret to Success? Listening.
One of the most impactful points Gavin makes is the importance of listening. Leaders who truly listen understand the needs and concerns of their teams. Rather than dictating, they create solutions that resonate. By understanding the needs of your audience—whether it’s your team, clients, or stakeholders—you can present solutions that are far more effective.
Leadership is About Selling (Even if You Don’t Realize It)
Leaders are always selling something: ideas, changes, or even their own credibility. The best leaders understand that their ability to influence others comes down to how well they can "sell" their vision. Whether you’re guiding a team through a new strategy or advocating for a cultural shift within your organization, mastering the art of selling can significantly enhance your impact.
Selling with Integrity
A key takeaway from the episode is that integrity is essential in both leadership and sales. Gavin emphasizes that selling with integrity means helping others make the best decisions for themselves—not just closing the deal. Leaders who sell authentically, without resorting to manipulation, build trust that lasts far beyond individual transactions.
Conclusion:
Leaders who embrace selling as an integral part of their role are more successful at engaging, inspiring, and influencing others. Gavin’s insights offer a new way of thinking about sales—not as a pushy tactic, but as a key leadership skill that fosters connection, trust, and genuine results.
Looking for more actionable leadership advice? Tune into Lost & Searching and get ready to transform the way you lead!
GUEST LINKS:
WEBSITE and BOOKS: gavinpresman.co.uk
SERVICE - Creating outstanding leaders, exceptional teams, and successful organisations: https://www.inspire-ing.co.uk
LEARN MORE - Transform organisations by celebrating people, one human at a time: https://luminalearning.com
HOST LINKS:
WEBSITE: https://sevenjacobs.com
NEWSLETTER: https://sevenjacobs.substack.com
SOCIALS: https://bio.site/sevenjacobs
SHOW LINKS:
WEBSITE: https://sevenjacobs.com/lost-and-searching
YOUTUBE: https://www.youtube.com/@LeadershipDiscoveryTV
ALL EPISODES (Spotify): https://podcasters.spotify.com/pod/show/ldtv
ALL EPISODES (Apple): https://podcasts.apple.com/us/podcast/lost-and-searching/id1771369908