Why Does The World Feel On FIRE? AND What We Can Do About It! w/ Ndu Uchea | Ep31
Understanding People and Media in the Modern Age with Ndu
In this episode, we spoke with Ndu, named one of 30 Marketing Academy Scholars in 2022 and the 2024 Founder of the Year at the Google-sponsored Pros Awards. Ndu is the CEO of Word on the Curb, an award-winning media platform and cultural insight agency. For the past decade, his work has focused on creating resonance and relevance for some of the world's biggest brands among 'hard-to-reach' audiences. Through immersive insight methodologies and audience-focused creative strategies, his business has partnered with organisations like Adobe, the NHS, and Spotify.
This discussion explored human motivations, the power of understanding people, the state of media, and the evolving nature of influence.
Impatience and Motivation
We discussed the motivations that generate impatience, delving into what drives this common human trait.
The Power of Understanding People
Ndu emphasised why understanding people is the most important skill you need. He also shared insights on how to do it to improve relations with other people.
The State of the UK and Creative Energy
The conversation touched upon why we're getting a little tired of the UK and why energy for creation is so imperative.
Media's Role and Changing Influence
We explored the state of the media right now and whether the media is purposefully exacerbating fears. The discussion also covered influence and how it's changing.
Watch the episode to dive deeper into these insightful topics. Subscribe on your favourite platforms and share the episode to support the growth of the show for free. Thank you for watching.
